“Kaizen” is a philosophy of continuous improvement: gettinga little better every day, step by step. Using avatars, generating videos automatically— an ideal that seemed out of reach, and that Synthesia has made possible one step at a time.
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The first step with AI is to dream about what you could do; the second is to share that dream with colleagues and clients, because doing so creates accountability and commitment. Then comes rigorous discipline, essential for getting past the obstacles and building mental strength. Theimportance of the people around you matters here: nobody realises a big dream alone, but as a team, surrounded by people who bring complementary perspectives and energies. Finally, Kaizen means facing down your fears and acting despite the doubt. Every course is a path of constant progress, where what counts is to keep producing training of ever better quality.
We traced the first paths, opening the way into this artificial intelligence. Step by step we were guided through the features, discovering the strengths and limits of the technology and who it is meant for. Novice or expert, this waymarked article will help you get to grips with Synthesia, this new artificial intelligence.
What does Synthesia promise at the summit?
Synthesia is an artificial intelligence tool that turns text into realistic video in a matter of minutes, letting users create professional visual content with no filming and no actor. It has several key features:
Avatars and voices:
The platform offers a wide range of human avatars and more than 140 languages and voices.
Voice cloning:
Users can clone specific voices to personalise their videos further.
Video editing:
Synthesia lets you import images or video, add transitions, music, subtitles and so on. In short, the basic features of any video editing software.
SCORM export and subtitles
Mountain, or crevasse? The strengths and limits of this AI
Strengths
Synthesia offers considerable advantages to video content creators:
1
Saving time and money:
No need for expensive filming equipment or actors — the AI does all the work for you in no time at all.
2
Easy to use:
The software is designed to be usable by anyone, including people who are not video editing experts.
3
Multilingual:
With its 140 available languages and voices, Synthesia lets you create videos in a great many languages.
4
Customisable:
Users can customise the avatars, the text and the backgrounds, which makes for genuinely distinctive videos.
5
Easy to update:
Videos can be updated easily to reflect new or revised information, with no need to start the filming process again.
Limits
There are drawbacks to note, however:
1
Limited video editing features:
The tool covers the basics, but the editing options remain limited, especially for advanced users.
2
French dubbing:
Lip synchronisation in French is not yet as good as in English, which can limit its use for French-language productions.
3
Lack of human interaction:
Generated videos cannot quite convey the authenticity and naturalness of a real person.
4
Variable quality:
The quality of the avatars and voices can feel artificial or less than natural, which may work against the message you are trying to get across.
Who are Synthesia’s trails for, and what can you use them for?
Synthesia is for anyone who wants to bring a human dimension to their video productions rather than a plain voice-over, at lower cost. The visual presence of a speaker, even an AI-generated one, strengthens viewer engagement and does more to hold their attention.
So this AI is aimed at a wide range of users — small and large companies, individuals, sole traders and so on. In short, anyone who wants to create video simply and cheaply.
Synthesia works very well for building dynamic, engaging training content by including explainer videos generated with the tool.
Which brings us to one of the founding principles of Kaizen: involving every member of the team in improving the process. Synthesia is worth exploring, because it brings greater efficiency, and speed and speed the role of designers, directors and graphic artists remains essential in creating learning content with AI. Close collaboration between people and machines is what pays off in guaranteeing that content is effective and lands well.
“Synthesia lets you climb peaks that were out of reach, offering a fast, scalable and affordable way to get your message across with a human face.”
Reaching the refuge – our verdict
Synthesia is a solution for anyone looking to create realistic video quickly and efficiently in several languages. Its video editing features are basic and there are limits around dubbing, but it remains a valuable tool for saving time and resources in audiovisual production. With its many customisation options, Synthesia suits small and large companies alike that want to produce video for training, marketing or simply presentation purposes while keeping costs down.
To find out more about artificial intelligence in our instructional design process, do