Digital accessibility matters enormously to L&D teams, HR teams, CSR leads, disability officers, IT departments and every organisation that wants its content, tools and services to be genuinely usable by everyone.

Under the RGAA, France’s general accessibility improvement framework, digital accessibility means making digital content and services understandable and usable by people with disabilities. The RGAA is currently the French reference framework for making websites and digital services accessible.

In response, Aptilink offers an awareness and acculturation programme on digital accessibility, designed to turn a subject that can feel complex into simple, concrete habits that last. It draws on Aptilink’s digital learning expertise and on TeamGether, the solution built by Effency to bring knowledge straight to employees inside the tools they use every day.

Why raise awareness of digital accessibility among your teams?

Digital accessibility is not just about regulatory compliance. It is about the quality of the experience offered to every user: employees, learners, clients, partners, service users and candidates.

A poorly structured PDF, a video without subtitles, an elearning module that cannot be navigated by keyboard, an image with no text alternative or insufficient contrast can all create invisible barriers. These obstacles shut some users out and degrade the experience for everyone else.

Training teams in digital accessibility therefore serves several goals:

• building a shared culture of inclusion;
• improving the quality of digital content;
• building the right habits in from the design stage;
• supporting training, communications, HR, IT and business teams;
• making accessibility an operational subject, not merely a regulatory one.

Since 28 June 2025, certain digital products and services have also been subject to new accessibility requirements arising from the European Accessibility Act, particularly in sectors such as e-commerce, banking, telecommunications, transport and audiovisual media.

A programme that turns awareness into everyday habits

The main challenge in digital accessibility is not just knowing the rules. It is applying them over time.

That is precisely what the Aptilink programme sets out to do: help organisations move digital accessibility from an expert topic to a collective practice. The aim is to build the right habits gradually among employees, through short, regular, contextualised formats that are easy to pick up.

This approach answers a need organisations often have: how do you reach a broad audience without building a course that is too heavy, too technical or too far removed from real working situations?

With TeamGether, the knowledge comes to employees directly. Effency describes TeamGether as a digital coach for putting know-how and skills online; the conversational tool is available in Teams and Slack and supports employees day to day.

TeamGether: bringing knowledge into the tools people already work in

TeamGether delivers messages, quizzes, resources, documents, newsletters, feedback and tailored content inside the digital environment teams already use. Effency describes TeamGether as a digital companion available on any device, able to hold a direct conversation with each employee in Teams, Google Workspace or Slack.

That logic suits digital accessibility particularly well, because the subject needs to be embedded gradually:

• a reminder about colour contrast;
• a tip on writing a meaningful link;
• a quiz on text alternatives;
• a resource on video subtitles;
• a message about heading structure;
• a mini-challenge to make a document more accessible.

Rather than packing all the learning into a single session, the programme favours repetition, practice and retention. TeamGether also tracks real-time indicators such as read rates, quiz results and employee preferences.

Aptilink expertise in the service of practical accessibility

Aptilink works as a digital learning agency, supporting organisations through their learning projects: audit, instructional design, technology choices, rollout and change management. The agency’s approach is built on learning innovation, digital accessibility and the sustainable design of content.

In this programme, Aptilink brings in particular:

• its expertise in instructional design;
• its knowledge of digital learning programmes;
• its ability to turn a regulatory subject into an engaging learning pathway;
• its experience in designing accessible content;
• its support with rollout and internal communications.

The point is not to train RGAA experts, but to let everyone involved understand their own part. An instructional designer, a communications specialist, a project manager, a line manager, a trainer or a subject-matter contributor do not all need the same level of detail, but each of them can help produce more inclusive content.

Who is the TeamGether accessibility programme for?

It is aimed at organisations that want to put a structured accessibility acculturation programme in place, in particular:

• L&D departments;
• HR teams and disability officers;
• CSR and inclusion leads;
• internal communications departments;
• IT departments and digital teams;
• training providers;
• higher education institutions;
• companies committed to responsible digital transformation.

It is especially useful when an organisation wants to reach a wide audience, hold attention over time and measure how engaged its people are.